Search engine optimization is vital to the success of a website, be it a desktop site or a mobile one. If you are running an online business, it is important to make use of it—especially since most people spend more time on their phones than on other devices. This is one very obvious reason to take advantage of mobile SEO. You need to have a good mobile presence for search engine optimization your Boston company if you want to rank high in the search results and to get more customers to your business online.
There are differences between desktop SEO and mobile SEO. Generally, unless you have the latest of the latest of phones, there are differences in loading time and graphics when using your mobile phone to access the internet compared to using a laptop. What is true for all phones is that accessing the web requires a lot more scrolling because the screens are smaller than computer screens. So, it takes a lot more scrolling to see an entire web page. But these are the physical differences between phones and laptops.
When creating a mobile site, it is important to adhere to the SEO rules you would adhere to when creating a desktop site. A site that ranks well on desktop search engine results may not rank as well on mobile search engine results. Initially, this used to be the case but Google changed things around. Sites these days have to cater to both desktop and mobile users. There are certain requirements that Google has set that developers have to meet if they want their websites to rank well in the results on either mobile or desktop.
So, you (as a developer or business owner) should make sure your site follows the necessary steps so as to make sure it is as suitable for mobile audiences as it is for desktop audiences. You have to consider a few aspects when creating your mobile site; mobile SEO relevance, mobile SEO architecture and friendliness to staying users.
So why is SEO for mobile so important? The simple short answer is that it allows your site to rank better in search engine results. The benefits of this are numerous:
- It increases traffic
- More traffic means better exposure for your business
- Better exposure means better marketing
- Better marketing means better business, which means profits